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Search results for “digital advertising”
Three principles for hotels wanting to boost direct bookings
04/11/2016
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1:56:17 PM
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When improving direct booking, hotels could treat different kinds of traffic in different ways, carrying copy and branding initiatives all the way through the booking process and spliting your audience, see what really does work best, and use those learnings for the next campaign you launch.
Amadeus to help airlines stop customers abandoning web bookings
04/20/2016
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6:20:49 PM
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Airlines might not have the worst rate in the industry for web visitors scrapping a booking before completion, but at 73%, its rate is still extremely poor. Amadeus is to start offering a way for carriers to keep potential passengers on their websites and re-engage them if they decide to leave a booking mid-flow.
Medical Departures raises $2.5m to be an Airbnb for medical tourism
03/23/2016
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1:42:01 PM
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Medical Airbnb startup Medical Departures has raised a series A funding round worth US$2.5 million, led by Singapore-based venture capital firm Digital Media Partners (DMP).
Setting up an e-commerce brand in China – it’s about prioritizing investments
03/14/2016
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10:16:20 PM
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There is no magic bullet to succeed in China. An insight into how Thailand-based ONYX Hospitality Group is looking at apt mix of brand building and performance advertising.
Ctrip’s story isn’t just about growth, margins too coming into the picture
03/19/2016
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11:20:10 AM
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Post consolidation in the OTA space, Ctrip is not only focused on its market share and GMV, but it also looking at hiking the overall margin to improve the financial performance.
Expedia’s new bidding model: Some hotel experts remain skeptical
03/04/2016
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6:45:44 PM
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Expedia Inc’s Accelerator program could allow hoteliers to — for a fee — bump up their visibility to a top page in a consumer’s search; however, most hotel experts were skeptical about whether this service would gain much traction.
Travel search service tries to make hay whilst Facebook still shines
02/16/2016
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3:35:53 PM
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Countless travel brands have turned to Facebook in recent years in an attempt to expand their digital marketing efforts due to the difficulties many face with their surrounding search engine optimisation tactics.
Instart Logic acquires Kwicr, the mobile app accelerator
02/22/2016
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9:29:49 AM
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Recently, Instart Logic, a seller of mobile application delivery technology. This Silicon Valley startup said today it has acquired Kwicr, a mobile app accelerator, to help enhance its product suite.
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